Iredale Mineral Cosmetics
- Jane Iredale introduced her unique skin care makeup line in May of l994. It was the first makeup on the market to offer not just color enhancement but also a makeup that is good for the skin. The products are based on purely-natural micronized minerals and are made without fillers and binders (such as talc and mineral oil) and without chemical dyes or preservatives. As a result, the Iredale products have become immensely popular in medical clinics, salons and spas and are considered by the many skin care specialists and aestheticians who use them to be superior to anything else on the market.
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The introduction of Iredale Mineral Cosmetics coincided with the rapid growth of laser resurfacing, a procedure which removes wrinkles, acne scarring and sun damage but can leave the skin red for weeks to months afterwards. The core product of the Iredale line, a mineral base which is a foundation, powder, concealer and sunblock all in one, completely covers the redness and allows the patient to return to normal life as quickly as possible. Jane Iredale herself underwent laser resurfacing and demonstrated the extraordinary ability of her Amazing Base® to conceal skin conditions while providing exceptional cosmetic coloration. The company has capitalized on the credibility that the medical community afforded it by developing new products that appeal to salons and spas while maintaining the integrity of the original concept -- to present a completely natural makeup that can be used safely on the most sensitive skin. The line continues to grow and has recently introduced eye concealers that contain Vitamin K (Circle\Delete) and a hydration spray (D2O Heavy Water Spritz). |
